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FRONT END
STYLE PITCH
Launching a new chapter in a legendary franchise demands reverence and reinvention. This visual tone pitch draws from the iconic airborne premise - steel, altitude, and memory. Designed to align with stakeholders and inspire the dev team, it blends strategic clarity with a touch of dreamy nostalgia. Every visual cue reinforces the feeling of freefall, duty, and legacy from above.
Vision
01: FORGED IN ALTITUDE
This is a vision shaped by steel, sky, and speed.
To honor Airborne’s identity, the visual tone leans into the aircraft that carry you and the clouds you fall through. Riveted metals, brushed aluminum, contrails, and altitude haze - every frame reinforces a world launched from above. This isn’t about nostalgia; it’s about clarity of intent. When your point of origin is the sky, your perspective stays elevated.
To honor Airborne’s identity, the visual tone leans into the aircraft that carry you and the clouds you fall through. Riveted metals, brushed aluminum, contrails, and altitude haze - every frame reinforces a world launched from above. This isn’t about nostalgia; it’s about clarity of intent. When your point of origin is the sky, your perspective stays elevated.
02: ELEVATE THE MARK
For the first time in franchise history, the EA logo becomes part of the narrative. Reimagined with vertical, ethereal bloom, and a sense of lift - it now feels airborne. Not just a brand stamp, but a tonal overture. Powerful, dynamic, and dreamlike, this treatment signals a shift: we’re not just playing a game; we’re entering into history.
03: GHOSTS IN THE SKY
The clouds aren’t just backdrop - they’re memory, movement, and mystery. Aircraft silhouettes drift in and out like echoes of the past, while ghostly imagery emerges in the mist, fleeting but powerful. This approach grounds the visuals in mood and emotion: a hazy blend of history and heroism. It’s not about literal skies - it’s about the feeling of falling into something larger than yourself.
04: STEEL WINDOWS
UI isn’t just function - it’s atmosphere. These pop-up windows are shaped from aged aircraft metal: worn, riveted, and real. They feel like salvaged fragments of history, bolted into place. Every edge, texture, and reflection adds weight and presence. It’s more than a menu - it’s a part of the plane, part of the war, part of the world.
05: COCKPIT LOGIC
Menus and controls are pulled straight from the flight deck - diegetic, tactile, and grounded in era-appropriate detail. Knobs, toggles, and switches behave like real instruments, giving players the feeling they’re flipping through mission settings from inside the aircraft. It’s not just UI - it’s immersion wrapped in brushed metal and Bakelite. The goal: make every interaction feel like part of the war machine.
06: BLUEPRINT TO BATTLEFIELD
Weapons come to life as fully rendered models embedded in the logbook. Players rotate, inspect, and customize gear alongside detailed schematics - grounding loadouts in tactile realism and visual nostalgia.
07: HONORS AND AWARDS
Recognition becomes tangible. Medals and citations are presented as 3D objects within the logbook - fully interactive, beautifully detailed. Spin them, zoom in, read their origin. Each award feels earned and personal, reinforcing narrative and pride through physical presence.
08: MISSION LOG
Objectives and maps live inside a diegetic 3D logbook - tactile, weathered, and rooted in the airborne experience. Players flip through pages like a real war journal, using the physical interface to track missions, achievements, and progress. It’s more than a menu - it’s a personal field guide that evolves with the campaign. By turning the act of checking your objectives into a moment of immersion, we ground the player deeper in the world, making the UI part of the narrative fabric.
09: PAGES OF HISTORY
Each mission lives on its own spread in the logbook - turn a page, step into a new memory. This physical navigation reinforces immersion and gives structure to replayability, progress tracking, and forward momentum. It’s history you can hold.
10: BRIEFING TO BATTLE
Mission selection stays grounded in the physical logbook. Turning to the right page reveals missions past and present - accessible, animated, and steeped in atmosphere. The format invites exploration while preserving the tone of a soldier’s recorded journey.
11: FINAL APPROACH
The last visual checkpoint before boots hit the ground. A 2D animated level map plays behind a steel-framed window, with motion bringing terrain and objectives to life. A red progress bar - mirroring the one from the reimagined Airborne logo - fills across the frame as the world loads, reinforcing continuity and tension. Simple, purposeful, immersive.
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